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As a business owner or manager you are of course interested in growing your business or brand, right? A website can help you a lot doing so! Below you will find 10 reasons why your business needs a website.
Nowadays, having your business website or e-commerce webshop built is more affordable than ever. It’s also a benefit that your online store isn’t limited to the business hours of your physical store. Besides that, it is one of the best ways to advertise your business for free.
Having your own business website isn’t online about selling your services and products. It is also about offering valuable information to potential customers. While your competitors are already very much present online, there is really no excuse to postpone having your website built for your own business. Or when you already have a website, it might be time to give it a make-over with a modern redesign.
Still not convinced how having a website will help you grow your business? Below you will find 10 reasons why your business needs a website:
Your customers simply expect it from you
If this would be the only reason on the list, this would just be enough. Think about it; Do you fully trust a company that doesn’t have a website? When you don’t have a business website, your digital (and impatient) customers of today will find the information or products they are searching for at one of your competitors. And that’s a shame, because those (potential) customers are gone.
It offers social proof
Ninety percent of customers claim that online reviews influence their decision to proceed with a purchase. You can trust on sites like Yelp, Google Business and other review sites to host reviews about your brand and products. But you can even take it one step further by providing customer reviews on your own website. Because potential buyers are already searching for you online, it is a good way to impress this target group.
You tell your own story
It is true that you can’t choose what people say about you or your brand on social media. But you can influence public opinions by telling your own story through a business website.
A company blog helps entrepreneurs to convey their message, mission and personality to their target group faster than printed advertisements or brochures can. In addition, icons that link to Facebook, Twitter, Instagram and other social networking platforms make sharing your content easier for your visitors who like what they see. And all this completely free!
More value for money
When you have a website built with an easy to use content management system (CMS), you position your company in a way that reaches thousands of potential customers for much less money than if you would send traditional brochures by mail.
You do not need extensive technical skills or knowledge of programming
Because WordPress – the CMS that we use to build your website – is very easy to learn, you can easily customize content such as texts and photos to keep your website up-to-date or to manage a blog. When delivering your website, we will gladly help you on your way to becoming familiar with the use of WordPress. And of course also afterwards you can always contact us for further support.
Your competitors all have a company website
Consumers usually start their buying journey with online research and getting recommendations from colleagues, friends or family and on social media.
Studies show that as soon as a consumer has an idea of what he or she needs or wants, they start researching online. 86 percent of them say that reviews and experiences of other buyers are a good indicator of the quality of a product.
Read more about this >
Your online shop is open 24/7
Nobody wants to serve customers in their store in the middle of the night, but some people just like to go shopping at that time. Owning a business website or e-commerce webshop means that you are always open and therefore can also sell products – not only between 9:00 AM and 5:00 PM.
An online store can provide a huge boost in your sales, especially when you take into account additional customers that do not depend on their location. Your online presence also supports marketing campaigns, customer service, building customer relationships, brand recognition and almost every other part of your income stream.
By combining your website with marketing tools, such as e-mail marketing, you can reach new customers and generate recurring revenue.
You appear in the search results of Google
Something to think about: as already mentioned in reason nr. 6, majority of consumers does online research before they continue with their purchase. This means that they will use a search enging like Google and type one or more keywords like ‘Iets om over na te denken: zoals reeds in punt 6 aangegeven voert het overgrote deel van de consumenten online onderzoek uit voordat ze een aankoop doen. Dat betekent dat ze naar Google gaan en een of meer trefwoorden ingeven, zoals ‘computer repair shop’ or, if they already exactly know what they want, ‘best computer repair shop in New York’ for example.
If you don’t have a company website, the chance that you will appear in the results of the search engine (SERP) is non-existent. But when you have a website, you can optimize it for search engines. This increases your chances of appearing at the top of Google’s search results and gives you more visibility with potential customers.
Long-tail keywords (Keyword consisting of more than two or three words), meta descriptions and titles are just some of the things you can optimize on your site to improve your search engine optimization (SEO).
Create a help center for your staff
In addition to helping customers, your company website can also benefit your own employees.
For example, create an orphan page (a page that is nowhere visible or linked on the site so that it cannot be found unless someone has been given the direct link) with tutorial videos, instructional material or even internal forms. These can be used to help your team learn everything they need to perform their daily tasks correctly. Add a noindex meta tag to these page(s), so that they are not indexed by search engines such as Google. After all, these pages are only intended for your employees.
Highlight your products and services
You do not only have to highlight your products and/or services with beautiful images. For example, you can also offer short videos or PDF documents to your customers, so that they will certainly make their purchases with you. After all, they don’t have to look for this information elsewhere, because everything can easily be found on your site.
Do you need help building a website for your company?
Contact us with all your questions about our web design services, we are happy to help you find the best solution for your store or company.
Do you want to outsource your website management? You can also have this managed by us!