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Do you want to grow your online business without spending too much money? When you’re a start-up or small business you can’t afford to spend a lot of money. This is why we give you 7 tips to grow your online business on a small budget, in the article below.
Choose for a functional website with a simple layout
Many people think that a simple layout or a basic website won’t deliver them any customers. Of course this is not correct, because what matters most is the functionality of the website itself. A functional website means that your visitors can easily find what they are searching for, without having to click through the whole site to find that information.
It is indeed true that a website with extensive functionality and features is more expensive than a basic website. When your business grows and will need more functionality, you can always choose to expand your website. We will discuss together with you to find out what is the best choice to start your website and keep expenses as low as possible.
Make it easy for your visitors to contact you
A website without any contact details is quite useless, because your (potential) customers want to be able to quickly contact you via telephone or email. With a contact form on your website, customers can get in touch with you even faster, because they can contact you directly from your website.
We provide every website with a standard contact form, whereby all messages are forwarded to the desired e-mail address.
Create a mailinglist starting from day 1
Visitors or potential customers who leave your website might possibly never return. This is why it is advisable they can leave their contact details, so that you can contact them at a later time by email or telephone. This is called email marketing. If desired, we will gladly help setting this up for you.
SEO for more organic traffic from search engines
Search engines such as Google are the biggest source of traffic for most websites. You can optimize your website in order to be found more easily when someone is searching for products or services that you offer. This is called SEO or Search Engine Optimization, where you must follow certain techniques and rules to get higher in the search results.
Your content such as images and text are adjusted accordingly. The basics for this consists out of optimizing your titles, meta description (the small part of text that shows up in Google), using H1 title tags (and also H2, H3,… ) and of course also the use of keywords and long-tail keywords for your SEO. It’s also very important that you offer valuable content to score a higher position. And this is how we get to tip number 5.
Use a content marketing strategy
Content marketing is a strategy you use to share valuable and useful information (or content). With this information you will attract and build up your target audience. This also gives you more targeted traffic from search engines, without spending a lot of money.
The easiest way to get started with this is to create a blog. On this blog you can write articles that are useful for your target group. These articles will have to contain keywords that your target group will type in to search via Google.
It is also important to create a marketing calendar for this, in order for you to publish new articles on a regular basis. You can choose topics that are seasonal or relate to certain holidays.
Use social media to send traffic to your website
Social media platforms have an audience that is very involved with your brand or company. With a huge audience that daily spends a lot of time on social media, it is also appropriate to share your blog posts on these platforms too. If you want, there is even a possibility to have this done automatically, once you publish an article on your website.
And again you can encourage people to subscribe to your mailing list, so that you can send important news, promotions,… directly to their mailbox.
Optimize the speed and performance of your website
Studies show that the human attention span has fallen over the years to just 7 seconds. This means you’ll have very little time to show your visitors what you have to offer and especially to convince them to stay on your website.
It was also shown that a 1 second delay in the loading time of your website can result in a 7% loss in conversion. And on top of that fewer pages are visited and a decrease in customer satisfaction occurs.
That is exactly why it is very important to optimize the technical side of your website, in order to achieve the shortest possible loading times. A major cause for longer loading times is the use of numerous unnecessary plugins. We are happy help you and offer the best functionality to your visitors, without using unnecessary or heavy plugins.
In addition, the server on which your website is hosted is also makes a difference. We offer fast hosting with extensive specifications, which will help your website load quickly. Of course you can also choose to look for hosting yourself, but we strongly advise against opting for very cheap budget hosting services. Because these are usually not optimally set up to make the average business websites run smoothly.
If you have any more questions or would you like more tips to grow your online business? Then don’t hesitate to get in touch with us, we are always happy to assist you.